AloOui Research | Winter travel
Nearly Half of Travel eSIM Orders Land in Four Winter Months, New Data Shows
Nearly half of a year of travel eSIM orders are placed in the four winter months, November to February. The UAE and Saudi Arabia lead the winter list, and seven in ten of their orders are placed in the cold season, against 47% across all destinations.
The data
Winter: where travelers went November to February
Figures come from AloOui orders across a full year-round period. Percentages and ranks only. Billing country is a proxy for where a customer lives, not nationality.
Founder quote
“Almost half of our orders land between November and February. Winter travelers are not going to the same places as the rest of the year, and they are not buying the same plans.”
Mickael K, Founder, AloOui
What stands out
Three things to know
UAE and Saudi Arabia lead the winter list
The cold season is their season: 69% of orders for each are placed from November to February, against 47% across all destinations.
Cape Verde is a winter-sun story
58% of Cape Verde orders are placed in the four winter months. Cyprus is the contrast, with only 20% of its orders in winter.
Winter travelers pick Lite
Unlimited is 26% of winter orders, against 34% the rest of the year. Among winter unlimited orders, about three in four are the Lite tier.
Product guide
Which AloOui plan type fits a winter trip?
| Plan type | How it works | Best for |
|---|---|---|
| Fixed data | One total allowance for the whole plan | Lighter use between Wi-Fi connections |
| Unlimited Lite | Daily high-speed allowance that resets each day, then reduced speed | Maps, messaging and bookings |
| Unlimited Essential | A larger reduced-speed tier after the daily allowance | Balanced multi-day trips |
| Unlimited Plus | A bigger daily high-speed allowance | Heavier daily use |
| Unlimited Premium (new) | A high-speed pool of 30, 60 or 90GB for the whole plan (5, 10 or 15 days), no daily reset | Streaming, video calls and remote work |
| True Unlimited (new, UK first) | A 30-day plan with a UK number, 500 minutes and 500 SMS | Longer UK stays and business trips |
Unlimited Premium is available on selected destinations, not every one. Check the destination page before choosing. Unlimited does not mean unrestricted full-speed data.
About this data
How we got these numbers
The figures come from AloOui's own orders, grouped by destination and plan type, across a full year-round period. Everything is shown as percentages or ranks. Billing country is a proxy for where a customer lives, not nationality. Comparisons between destinations use only destinations with enough orders for a stable comparison, and average basket ranks reflect each destination's plan mix and plan prices.
Free to use with credit to AloOui and a link to this page.
For journalists and editors
Get the winter data pack
The data pack has the charts, the lead finding and ten headline options. It is free to use with credit. Need other angles or a cut for your market? Email us for the full options.
Questions
Frequently asked questions
- When do most travelers buy a travel eSIM?
- In AloOui orders, December and January are the busiest months at 15% of a year's orders each, followed by July (13%) and August (11%). April and May are the quietest, at 2% each.
- Which destinations are the most seasonal?
- The UAE and Saudi Arabia: 69% of their orders are placed from November to February, against 47% for all destinations. Cape Verde is at 58%. Cyprus is the opposite, at 20%.
- Do travelers choose unlimited plans more in winter?
- No. Unlimited is 26% of winter orders against 34% for the rest of the year. Among winter unlimited orders, about 76% are Unlimited Lite, 14% Plus and 10% Essential.
- What unlimited eSIM plans does AloOui offer?
- AloOui offers fixed-data plans and several types of unlimited plan. Unlimited Lite, Essential and Plus give a daily high-speed allowance that resets each day and then continue at reduced speed, so they are not unrestricted full-speed data. Unlimited Premium, the newest type, gives a 30GB, 60GB or 90GB high-speed pool for the whole plan (5, 10 or 15 days) on selected destinations. True Unlimited, live first in the UK, is a 30-day plan with a UK number, 500 minutes and 500 SMS. Check the product page for the terms of the plan you choose.
- How was this calculated?
- The figures come from AloOui's own orders across a full year-round period. We show percentages and ranks, not raw order counts. Billing country is a proxy for where a customer lives, not nationality.
More from AloOui Research
